Essays

The problem with the Honda Motor Company

The problem with the Honda Motor Company is the issue of whether or not to integrate two very different cultures, American and Japanese. In order for Honda to be competitive and successful in the global market, the Japanese division needs to adjust their current management style. If they should decide to model their operations after their successful American division, they will face many conflicting cultural differences that will make the transition difficult. By adopting some of the American business culture into their business operations, the Japanese division will once again…

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Essays

Analysis of the famous Mitsubishi case under the light of Men-Women and Japanese-American Intercultural communication

It was my first day in high school. Standing alone in the middle of the play ground looking for anyone I know or can talk to, my eyes was searching all over the place. A pretty blond girl standing alone was a scene that, for sure, attracted my attention then. The moment my eyes saw her, my mind started thinking of ways to talk to her. After some time wasted thinking, I saw a girl I know approaching the blond. Not willing to waste such opportunity, I marched forward toward…

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Essays

The history of Nike

In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight decided that dealing Tiger, a Japanese company, would break up the World domination in athletic shoes by Germany. He traveled to Japan and met with the executives for Tiger. When asked what company he represented,…

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Essays

Lotus Case Study

Lotus Development Corporation was created by Mitch Kapor, a software designer whose initial goal was to develop a sophisticated spreadsheet program. The company was founded in 1982 and its headquarters based in Cambridge, Massachusetts. In 1983 Lotus created the first killer application, 1-2-3 DOS for the IBM PC, catapulting them into the largest software company in the world. Lotus was noted as being one of the finest franchises in their business sector. The Rise and Fall Up to 1983 Lotus operated in a largely college industry were only a handful…

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Essays

Anheuser-Busch Companies, Inc

Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies Anheuser-Busch has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without faults though. Anheuser-Buschs aggressive advertising campaign has targeted more than who they bargained for. Through Anheuser-Buschs catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. The company has made significant marketing investments to build…

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Essays

AT&T and Tele-Communications, Inc

This article discusses the merger agreement that was signed between AT&T and Tele-Communications, Inc. (TCI) with a stock transaction valued at $48 billion. This will help AT&T to combine its current consumer long-distance, wireless and Internet services units with TCI’s cable, telecommunications, and high-speed Internet businesses to create a new subsidiary AT&T Consumer Services. This merger is going to make the company be traded as a “letter” or “tracking stock” on the New York Stock Exchange and have a significant public ownership. The company also expects earnings from $ 3.…

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Essays Human Mosaic

Case Study: Reliant Energy

Change may be inevitable but it can make us very uneasy. At present, Reliant Energy HL&P is a company soon to be renamed CenterPoint Energy is in the midst of massive change because of deregulation of the electric industry. Employees that found complacency within the organization now experience a risk environment because of uncertainty of the future. The reduction in workforce is evident at all levels. For one, supervisors are placing greater demands on their staffs and have very high expectations. Employees are trying to adjust to major reorganizations, including…

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Essays

An Observation Of The Aeneid, Book II

Every day companies compete by inventing by inventing a new product. Some of these things are very useful and we don’t know how we would live without them. Many of these products don’t have much impact on society and fade out throughout the years. Most of us can think of many examples such as: Crystal Pepsi, slap bracelets, pogs, and backpack purses. As we look back at the products invented in the last 25 years, we wonder what type of new products we will invented in the next 25 years.…

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Essays

Consumer products of the last 25 years

Every day companies compete by inventing by inventing a new product. Some of these things are very useful and we don’t know how we would live without them. Many of these products don’t have much impact on society and fade out throughout the years. Most of us can think of many examples such as: Crystal Pepsi, slap bracelets, pogs, and backpack purses. As we look back at the products invented in the last 25 years, we wonder what type of new products we will invented in the next 25 years.…

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Essays

eBay Company

eBay was founded in the San Jose living room of Pierre Omidyar back in September 1995. The basic vision Omidyar had when he founded what became eBay was to create a person to person trading community based on democratic market principles; these principles allowed for a free flow of information, communication and ultimately transaction on tens of millions of items through the internet. Along with the help of Meg Whitman, a skilled branding manager, and a senior staff from such heavily branded companies as PepsiCo and Disney, they established a…

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Essays

Lewis and Clark

The Lewis and Clark expedition across the present day United States began May 14, 1804. With the approval of President Jefferson and the U. S. Congress, Lewis and Clark gathered an exploration party of about four dozen men. These men headed off to discover Western America. On September 1, 1805, they arrived at the Bitterroot Mountains, near present day Idaho. This began a nightmare that would not end until they reached modern-day Weippe. September 1, 1805, the explorers set out traveling west, heading into rough, seldom traveled, mountainous country. They…

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Essays

Starbucks Corp.

Starbucks Corp. purchases and roasts high-quality whole bean coffees and sells them along with fresh brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee related accessories and equipment – primarily through its company-operated retail stores. Starbucks does not franchise, but enters into licensing arrangements with companies that provide access to real estate which would otherwise be unavailable such as airport locations, national grocery chains, major food services corporations, college and university campuses and hospitals. Starbucks has a reputation for new product development and creativity. However, they…

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Essays

Nike Campaign

When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nikes campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nikes persuasive campaign consist of? This paper will discuss all aspects…

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Essays

Nissan Company

Nissan had faced large losses in the past three years. From the financial ratios, we could see that almost all of the profitability ratios were appeared as the negative percentage. Which means that the effectiveness of the firm’s management of profit in relation to both sales and investment were low. Also, it had decreasing by each year. Nissan seems to misread or ignored the consumers trends in the both Japan and the United States’ markets. The weakest points, and the issues that Nissan lack of are the brand identity and…

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Essays

The Research and Examine Toys “R” Us

The purpose of this report is to research and examine Toys “R” Us, the world’s largiest toy chain store, so as to provide the company with strategic recommendations for future success. To throughly understand the company, the analysis is divided into multiple focus points: industry analysis, firm strategy analysis and firm financial analysis. The analysis concludes with rating that we give the company’s stock as well as our strategic recommendations for the company to increase it’s overall preformance. Through studying the entire retail toy industry, we have been able to…

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Essays

The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyse the sneaker industry, while examining the multitude of viable manufacturing options, and critiquing their current manufacturing structure. Footwear Industry Players, Revenues, Market Share To properly review the manufacturing in the footwear industry, it is…

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Essays

J.D. Edwards, Company Ovreview

JD. Edwards provide innovative, full range business solutions for multinational organizations for almost a quarter of a century. Its innovative approach allowed it to act as a true business partner with companies of all sizes, leveraging their existing investments and taking advantage of new technologies thereby increasing their competitive advantage. 80 international offices are maintained to support an ever-expanding customer base of more than 6200 installations distributed among 113 countries. J. D. Edwards also helped to shape the next phase of e-business in the Internet economy: collaborative commerce (C-Commerce). C-Commerce…

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Essays

Globalization of Coca-Cola

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is one that has been around for over 100 years, and has used this time to perfect its marketing strategy. The success of the company was built on many people with the great business knowledge and know-how to take a simply drink, and make it into a symbol that represents humanity. This paper will focus on not only the globalization of Coke, and Coke…

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Essays

The Mattel Company

The Mattel Company, best known for its Barbie dolls, is the world’s largest toy maker. In March 1997, it acquired Tyco toys the third largest U. S. -based toy maker. Its product lines include Fisher-Price and Sesame Street preschool items, Disney-related products and Hot Wheel miniature vehicles. They type of industry Mattel is located under, is dolls and stuffed toys, although they have other types of products such as Hot Wheels. This company is under monopolistic competition. They sell their products in many stores, such as Toys R Us, KB…

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Essays

Colgate In Argentina

Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900’s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill’s Science Diet and Hill’s Prescription Diet. Colgate Total is considered the…

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